Founded by Raisa Andriana, a singer and songwriter, who is also a beauty and make-up enthusiast. Building a cosmetic brand had always been her dream since many years ago. She wants her brand to really embodies her personality, her love for make-up, and her beauty philosophy. Together with her childhood best friend, Titania Fairuskha as the co-founder who shares similar vision and aspiration about beauty, they built Raine Beauty which was launched in July 2022, to provide new take and new offering on make-up. They believe people are already beautiful in their own way and make-up should be part of a self-care routine and an act of self-love. Not only to make people look good, but also to feel good.