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If you are a city dweller, you won’t be unfamiliar with these pollutants: traffic fumes, cigarette smoke, blue light from our phones, UV rays, etc. But are you aware of what damages could pollutions do to your skin? Various studies have shown that women living in urban areas had more dark spots and wrinkling, as well as worse skin hydration than those living in rural environments.

Anti-pollution skincare routine with Urban Shield by Pure Beauty

In Watsons Beauty Box 4, the April edition, it is featuring Urban Shield by Pure Beauty. The range is specifically formulated to combat adverse effects caused by pollution and blue lights. The products are packed with antioxidants such as maracuja seed extract and pomegranate extract, which are great in restoring a healthy skin barrier and stimulating the production of collagen! These ingredients are powerful in protecting the skin from blue light induced oxidative stress, as well as in preventing photo-aging.  I can’t tell you how excited I am to try the products out. The best way to find out the effectiveness is to incorporate the whole range into my own skincare routine.

Skincare Routine with Pure Beauty

Anti-pollution skincare routine with Urban Shield by Pure Beauty

Here’s how I build by skincare regimen with the products. (From left to right)

Day time:

Clarifying Cleansing Mousse, Clarifying Toner, Eye Gel, Reviving Serum and Radiant Day Lotion SPF 20

Night time:

Makeup Removal Facial Wipes, 2-in-1 Purifying Cleanser / Clarifying Cleansing Mousse, Clarifying Toner, Reviving Eye Gel, Renewal Night Cream  

To keep my face refreshed, moisturized and most importantly protected all day, I have added the Reviving Serum and Radiant Day Lotion SPF 20 in the morning routine.

As for the night, thorough cleansing is as important as deep nourishing, so here comes my double cleansing routine with the Facial Wipes and Clarifying Cleansing Mousse, or 2-in-1 Purifying Cleanser (not included in the box this time, but definitely worth a try) if I have heavy makeup during the day. (Click to see Double Cleansing with Pure Beauty) For nourishment, the Renewal Night Cream has got me covered. As you can see, the range is pretty all-rounded, providing care you need from deep cleansing to nourishing.

Below are some highlights that I would like to share!

1. Pure Beauty Anti-Oxidant Clarifying Toner

Pure Beauty Purifying Toner

Use the toner as a basic skincare for every morning and evening to sweep away traces of dirt and pollution. 92%* of users agree that their skins feel softer after using the toner. Let’s see if it’s really that amazing!

As seen in the video, I have pumped a generous amount of toner on the back of my hand. It has a light fruity smell that’s quite refreshing. The consistency is slightly sticky but on the watery side and glides onto the skin nicely. And it is absorbed into the skin easily , with my skin feeling clearer and suppler after use.

Soothing: ★ ★ ★ ★ ★

Moisturizing: ★ ★ ★ ★ ✰

Absorption: ★ ★ ★ ★★

2. Pure Beauty Anti-Oxidant Reviving Serum

Pure Beauty Reviving Serum

This lightweight serum is enriched with nutrients that penetrate deep into the skin, boosting the skin’s natural defences, assisting damage repair, and evening the skin tone.

The serum appears to be translucent with light pink in color and has a gel-like texture. After applying the serum on my hand for a minute, I spread some foam beans atop to check how well the serum is absorbed. The result is satisfying!

Soothing: ★ ★ ★ ★ ✰

Moisturizing: ★ ★ ★ ★ ★

Absorption: ★ ★ ★ ★★

Pure Beauty Reviving Serum
Pure Beauty Reviving Serum

3. Pure Beauty Anti-Oxidant Renewal Night Cream

Pure Beauty Revival Night Cream

The night cream helps to enhance the skin’s elasticity and restore its natural barrier while you sleep.

The color is opaque, with a creamy but not heavy feeling. It melts into my skin quickly, leaving it a subtle dewy finish. I tested it on my hand, as shown below, and the moisturizer level of my skin got a boost (from 38% to 48%)! And when I applied it on my face later in the evening, I could almost feel that the active ingredients working throughout the night.

Soothing: ★ ★ ★ ★ ★

Moisturizing: ★ ★ ★ ★ ★

Absorption: ★ ★ ★ ★★

Pure Beauty Revival Night Cream
Pure Beauty Revival Night Cream
Pure Beauty Revival Night Cream

My skin has turned clearer and more translucent after using the products for a week. If you are concerned about the negative effect that pollutions could do to your skin, Pure Beauty really worth a try. The products are also friendly to sensitive skin as they are free of paraben, lanolin and alcohol!

*Panel test on 40 people by using Pure Beauty Anti-oxidant Clarifying Toner. Test Laboratory: Eurofins Food Testing Service (Shanghai) Co., Ltd

Editors photo

  • Pippi, 25-30 years old, Virgos
  • Combination skin in summer and dry in winter
  • Adventurous with latest skincare trends
  • Believes that imperfections are perfect

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#WatsonsBeautyBox Product Review: Double cleansing with Urban Shield by Pure Beauty

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