Get the App
QR Code App Watsons
  • google-play.png
  • app-store.png
Find a Store Blog
Watsons Services
0921 banner2

Korean Beauty, known as K-beauty has become a buzzword in recent year, as Korean skincare and makeup trends flash across online and offline media. The “glass skin” trend makes women all over the world look to achieve that luminous glow. Find out all you need to know about K-Beauty here and why it has become so popular.

#1 What does Kbeauty mean?

K-Beauty stands for everything revolving around South Korean beauty, skincare and makeup. The beauty trend is focused on the ‘glass skin’ look, which means a healthy glow. The ideal of K-beauty is to have pigment-free, hydrated skin, and to not rely on makeup as much. It is designed to work long-term.

#2 Top 9 K-beauty ingredients


Green Tea: its catechins can guard against inflammation

Tea Tree: breaks up and removes debris from skin blemishes

Centella Asiatica: contains amino acids and beta carotene that replenish collagen in the skin

Snail: provides gentle exfoliation and delivers hydration

Heartleaf (Houttuynia Cordata): helps to regulate oil production and keep skin from getting congested and oily.

Aloe Vera: rich in anti-inflammatory and cooling properties to soothe a sunburnt skin

Mugwort: soothes and treats sensitive skin and acne-prone skin

AHA/BHA/PHA: makes your skin appear brighter and less dull

Ceramide: helps to get a plump, firm, hydrated and balanced skin

#3 10-step Korean Skincare routine

The 10-step routine is a hallmark of Korean beauty. It may sound like a lot, but each one has its own important job to improve your skin and help keep your skin looking healthy and glowing. Here is the full skincare routine recommended by Korean beauty retailers and influencers.


Step 1: Oil-based cleanser

Step 2: Double-cleansing

Step 3: Exfoliate

Step 4: Toner

Step 5: Essence

Step 6: Emulsion

Step 7: Serum

Step 8: Sheet mask

Step 9: Eye cream

Step 10: Moisturiser

More on Kbeauty Skincare
More on Kbeauty Makeup
Shop Kbeauty
0921 banner3

1. Why is K-Beauty so popular?

K-Beauty focusses more on attaining and keeping your skin healthy and glowing. The beauty industry in South-Korea in extremely competitive which results in many innovative and affordable brands / products that are of high quality.

2. Is the Korean skincare routine suitable for my non Korean/Asian skin?

Yes, the Korean skincare routine is suitable for everyone! Work your way up to a personal skincare routine and use products that are suitable for your skin type.

3. Can I mix up different K-beauty brands?

Yes, you can. It’s usually okay to mix and match products from different brands, if a specific product (e.g. an eye cream) from a certain brand works for you. But it is recommended to get optimal results, such as whitening/brightening, to stick with the same brand or product line in order to avoid conflict in ingredients or missing the point of synergy.

More Blogs on K-beauty Skincare

How to do 5 steps K-beauty skincare regimen?
Product Review: PINK by Pure Beauty
Tips on triple cleansing

More Blogs on K-beauty Makeup

4 K-beauty makeup trends to try ASAP IN 2019
K-beauty Product Review
Be an Oppa! Simple Makeup for Men


What does 'Clean Beauty' really mean?


How to Pick Moisturizer for Oily Skin?

Related Topics