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Attention Watsons friends and all beauty enthusiasts! We are excited to unveil the winners of the prestigious Watsons Health, Wellness, and Beauty Awards 2023 (HWB Awards). Look no further if you are searching for high-quality cosmetics that cater to various makeup looks. Stay tuned as we present the handpicked selection curated by dedicated Watsons Friends who took part in our online survey and pick some cosmetic goodies that you won’t want to miss!

Cosmetic Brand of the Year – MAYBELLINE

MAYBELLINE is one of the world’s leading makeup companies, developing high-quality multinational cosmetics, skincare, perfume, and personal care products. When mentioning this brand, it is essential to highlight the foundation queen, “MAYBELLINE Fit Me! Matte + Poreless Foundation!”

This foundation is a game-changer in your makeup routine, offering full coverage and a natural matte finish that lasts up to 16 hours. Its 16H Oil-Control formula effectively resists oil, while SPF 22 provides added protection. The most remarkable aspect is the 20 shades available and non-comedogenic formula, which doesn’t clog pores or cause acne; it suits all skin types and matches Indonesian brown or deep skin tones perfectly.

Most Loved Base Make Up Product – SKINTIFIC

If you’re a lazy person looking for an all-in-one skincare and makeup solution with sun protection, the SKINTIFIC Cover All Perfect Cushion is perfect.

With just one tap, this cushion will perfect your complexion, thanks to its Nano Silicone Crosspolymer technology, which provides a lightweight texture and high coverage for a flawless finish. The Raincoat Protective Film Technology ensures that your look remains oil and water-resistant for up to 12 hours. Enriched with 5X Ceramide, Centella, and Hyaluronic Acid, this cushion nourishes and strengthens your skin barrier. It also includes SPF 35 PA++++ to protect against UV damage. The teardrop-shaped puff, made with Rubycell Puff Technology, ensures smooth application and a polished finish. The cushion is available in 7 shades and comes in a travel-friendly compact with double mirrors and refillable packaging, making it convenient for on-the-go touch-ups or trips.

Best Exclusive Cosmetic Brand of the Year – Rosé All Day

Rosé All Day, an Indonesian beauty brand, offers high-quality products made with the finest ingredients from around the world. They focus on creating essential beauty products for a natural “No Makeup” look.

One of their best natural looking foundations is the Rosé All Day The Realest Lightweight Skin, they offer The Realest Lightweight Skin Tint with SPF 30 PA++, which is the #1 Vegan Skin Tint in Indonesia. This lightweight tint provides a pore-blurring effect and seamless blend, enriched with Niacinamide and Squalane for even skin tone and long-lasting, transfer-proof wear. It is suitable for outdoor activities and water activities. The most important thing is that this gem is clinically proven as non-comedogenic and dermatology-tested for all skin types. It provides 10 shades, ranging from Fair to Caramel and Toffee, which you can select the perfect color for your skin tone!

Best Brand of Store Expansion  – HANASUI

When you’re feeling lazy and want a quick makeup fix, a lipstick can be your go-to solution. The Hanasui Mattedorable Lip Cream is a winning trio that combines long-lasting color with nourishing care.

Hanasui Mattedorable Lip Cream offers a velvet matte finish that is non-sticky and keeps your lips moisturized throughout the day. Its creamy and lightweight texture delivers intense color in just one swipe. Enriched with Olive oil and Vitamin E, it hydrates and softens your lips, ensuring they stay plump and supple. The formula is comfortable to wear, long-lasting, and highly pigmented, offering plenty of color options to choose from. Even through eating and drinking, your look stays flawless. Additionally, this versatile product can also be used as a blush to enhance your overall appearance!

Most Creative Social Media Activity – Watsons x LUXCRIME Giveaway

一張含有 化妝品, 粉末, 室內, 容器 的圖片


The Watsons x LUXCRIME Giveaway drew in numerous participants, thanks to LUXCRIME’s comprehensive range of high-quality skincare and cosmetics. Their products are renowned for their appealing packaging and effective formulas. LUXCRIME takes a firm stance against animal testing, ensuring their products are cruelty-free. Additionally, they prioritize using safe ingredients and avoiding harmful chemicals, making them a preferred choice for conscious consumers.

LUXCRIME Blur & Cover Two Way Cake is a renowned cosmetic brand. It instantly mattifies various skin tones and effectively conceals imperfections. This innovative two-way cake is enriched with ultra-soft and silky texture powders with high coverage, it leaves your complexion looking flawless, matte all day long and evens complexion with the added benefit of UV protection and Vitamin E.

HWB 2023: Full list of Cosmetic Category

Cosmetic Brand of the Year MAYBELLINE
Most Loved Mascara Product MAYBELLINE Lash Sensational Sky High Mascara
Most Loved Lip Matte & Lip Cream Product  Make Over Color Stick Matte Crayon
Most Loved Eye Make Up Product Somethinc Forever Stay Eyeliner Blackest Black
Most Loved Base Make Up Product SKINTIFIC Cover All Perfect Cushion
Best New Cosmetic Brand SKINTIFIC
Best Local Cosmetic Brand WARDAH
Best Exclusive Cosmetic Brand of the Year Rosé All Day
Best Brand of Store Expansion HANASUI
Most Active Key Account – Cosmetic Rama Fajar Arizky PT. Keva Cosmetics International (ESQA)
Most Loved Sustainable Beauty Brand ESQA
Best Perfume Brand SAFF & Co.

Special Category

Most Wanted Brand in Watsons Online  MAYBELLINE
Top IG Live Viewer Watsons x MAYBELLINE Bagi-Bagi THR
Best of the Best Innovation Partner PT. L’Oreal Indonesia
Most Creative Social Media Activity Watsons x LUXCRIME Giveaway

Watsons HWB Awards 2023: Skin Care Category


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