What is ‘Halal beauty’? Muslim-friendly makeup brands trending in 2026

With the growth of Muslim populations around the world, there is a rising demand for halal beauty products, including makeup brands and cosmetics that meet Islamic guidelines. Many Muslim women are looking for halal-certified makeup and skincare lines that fit their beliefs, especially those that are cruelty-free, vegan, and pork-free without non-halal ingredients. This blog takes a closer look at what defines halal beauty and highlights the best halal makeup brands available at Watsons in 2026.

What is ‘Halal beauty’?

Halal beauty refers to cosmetics and personal care products permissible under Islamic law. These products do not contain any ingredients derived from non-halal animal sources or alcohol.

The concept of halal beauty has gained significant traction in recent years, catering to the growing demand from Muslim consumers worldwide.

How do we identify halal makeup?

An equally vital aspect is being acquainted with the guidelines for selecting halal cosmetics, here are some key points on how to identify halal makeup:

• Product labeling: Look for products labeled with the ‘halal’ or ‘Muslim-friendly’
  certification logo, which indicates compliance with Islamic laws.
• Certifications: Seek out halal logos or certifications from reputable organizations
  like IFANCA, HPCI, or HALITS, which verify the product’s halal status.
• Ingredient scrutiny: Carefully review the ingredient list, avoiding non-halal
  animal-derived ingredients like pork derivatives, carmine, alcohol, etc.
• Cruelty-free and vegan: Prioritize cruelty-free and vegan products, generally considered
  halal-friendly and free from animal-derived ingredients.
• Brand policies: Research the brand’s policies and manufacturing processes to
  ensure adherence to halal standards.

Muslim-friendly makeup brands trending in 2026:

Muslim-friendly makeup brands – #1 Wardah 

The biggest beauty brand from Indonesia was formulated through extensive research. With high-quality ingredients supported by technology, Wardah offers a comprehensive range of makeup, skincare, and body care with cruelty, alcohol-free and natural ingredients; its sister brands, Make Over and Emina, are also Muslim-friendly.

Muslim-friendly makeup brands – #2 Emina

Emina always believes that everyone has their own beauty and uniqueness that makes us lovable, because you were born to be loved. Designed specifically for teenagers and beginners with, youthful, and affordable skincare and makeup, it is known for its playful packaging, easy-to-apply formulas, and HALAL-friendly, skin-friendly products.

Muslim-friendly makeup brands – #3 Dear Me Beauty

Dear Me Beauty is an Indonesian beauty brand that’s inclusive, honest, cruelty-free, and certified. All products are HALAL-certified and BPOM.

They are here to serve a range of makeup and skincare products inspired by the natural beauty of Indonesian women, with the mission to remind every Indonesian woman to be confident in her own beauty.

Muslim-friendly makeup brands – #4 NIVEA

NIVEA has been a trusted name in skincare for over a century, delivering innovative products to millions worldwide. With dedicated research tailored to various skin types, ages, and cultures, NIVEA ensures its HALAL-friendly offerings—from moisturizers to sunscreens—meet diverse skincare needs. The brand collaborates globally and maintains specialized labs, guaranteeing formulas are suitable for all climates and lifestyles.

Muslim-friendly makeup brands – #5 Make Over Cosmetics

Make Over Cosmetics is dedicated to promoting self-expression and confidence. The brand encourages individuals to define beauty on their own terms and supports an inclusive environment where everyone can feel comfortable and valued. It offers a complete range of colors, textures, functions, and halal-friendly options for each product category.